Search Engine Optimization (SEO) can be tricky to implement, but once figured out, it is one of the most important tools for any business to be successful. However, building a successful SEO strategy is easier said than done. What if we told you, you don’t HAVE to feel that way? With our 5-step approach we take the guessing out of if your SEO strategy will be a success.
Do Your Research
A successful strategy starts with a successful research and discovery phase. Before you start putting your strategy together, there are a few tasks we always recommend completing to make sure the work will be worth the reward. By doing research on the front end it’s possible to avoid writers block when it’s time to write and makes sure the content created is clear, informative, and helpful to the ‘ideal persona’. These are a few avenues we always recommend exploring before starting any SEO strategy:
- Ask yourself, "What is your ideal customer" lookig for?
- If it were you, what would you search in Google to solve your problem?
- Is this content that will be around for a while? Or is it seasonal?
The RIGHT Keywords Are Essential
Of course, when we’re writing a blog post we always think the keywords that we are naturally focusing on must be the best ones, but that is not always the case. That’s why keyword research is one of the most important parts of establishing a successful SEO strategy.
So how do you really identify the best keywords?
- Find a keyword trend software that works best for you! We recommend Ubersuggest or Keywords Anywhere
- Only pick ONE main trending keyword per article
- Competition density is everything.
Create QUALITY Content
It’s easy to feel the pressure to make new content at an ever increasing rate, but we’re here to tell you- IT DOESN’T HAVE TO BE THAT WAY! Quality content will always outshine content that’s quickly thrown together and doesn’t have the proper time and SEO effort put into it. Here are a few items we always check off to make sure our content meets SEO quality standards:
- Did you include relevant images and describe them?
- Do you link to your own content at least once?
- Aim for evergreen content versus seasonal content
Feel like you need a helping hand?
Apply today for our 1:1 consultation services!
We work with you over a period of weeks to identify, create, and execute the perfect strategy just for you! These meetings are 1:1 and are specifically tailored to exactly what your small business needs.
Apply Now!
Leverage Your Software
SEO strategy can be time consuming, especially if you’re optimizing a website that already has a well developed content stream. Leveraging the software you have at your disposal is going to play an important role in not only getting everything optimized but also making sure it doesn’t take forever to be completed. Here are few ideas of ways to better leverage the software or technology at your disposal:
- Figure out what you already have access to- what are its capabilities?
- Are there any processes that can be automated with what resources you already have access to?
- Fully set up your software and integrate it before use!
Maintenance
This is probably the most least talked about part of any SEO strategy. Who’s going to be responsible for updating content when/if the time comes? Although creating initially high-ranking content when it’s released is important, to make sure your organic traffic and reach continue to grow, setting up a maintenance schedule of regularly updating Evergreen content to ensure it stays relevant and ranking. During this time, it’s helpful to leverage software (such as Ubersuggest) to track your websites grow and changes over time.
Ready To Take The Next Step?
Apply today for our 1:1 consultation services!
We work with you over a period of weeks to identify, create, and execute the perfect strategy just for you! These meetings are 1:1 and are specifically tailored to exactly what your small business needs.
Apply Now!